How classic stories will inspire office design in 2025

Ogilvy: The legendary origin and development of brand space design

Origin and story development

Ogilvy & Mather was founded in 1948 by David Ogilvy, the "Father of Modern Advertising". David Ogilvy attached great importance to brand culture and creative atmosphere. He believed that the design of office space is not only a physical environment, but also an extension of the corporate spirit.
As early as the 1960s, Ogilvy began to try to integrate brand colors, slogans, and concepts into office design, emphasizing open communication and creative collision. This design philosophy has gradually become a benchmark in the industry as Ogilvy develops globally.

Representative Cases

• Ogilvy’s London headquarters : With red as the main colour, it features open collaboration areas, creative walls and inspiration corners where employees can exchange ideas at any time.

• Ogilvy Montreal Office : The design team combined David Ogilvy’s quotes, brand logos, and modern furniture to create an atmosphere that is both professional and warm.

• Design Concept Inheritance : Ogilvy’s office space design emphasizes “letting creativity flow freely” and incorporating brand stories into every detail. This concept still influences the global creative industry today.

Amazon's "Door Panel Desk": A Minimalist Entrepreneurial Legend

Origin and story development

Amazon founder Jeff Bezos started his business in his garage in Seattle in 1994. Due to limited funds, he went to the hardware store to buy cheap door panels and table legs, and DIYed his desk in the early days of his business. This "Door Desk" symbolizes Amazon's culture of frugality - "spending every penny on customers."

Corporate culture evolution

• From saving money to cultural symbol : As Amazon grew, the door panel table became a symbol of the company's culture and was seen as a sign of "not forgetting the original intention of entrepreneurship."

• Door Desk Award: Amazon established the " Door Desk Award " to commend employees who come up with high-efficiency, low-cost innovative solutions, and to continue this minimalist spirit around the world.

• Modern extension : Even though Amazon has become the world's largest e-commerce company, many offices still retain the door panel desk design to remind employees to continue to innovate, be pragmatic and frugal.

Enlightenment from Two Stories

• Ogilvy : Proves that office space design can be the best carrier of corporate culture and brand story, inspiring creativity and a sense of belonging.

• Amazon : We emphasize that design does not have to be expensive. The key is whether it can reflect the corporate spirit and values and continue to motivate the team to innovate.

References

• Ogilvy Official Website

• Ogilvy Office Design Case

• Amazon Door Table Story

• Jeff Bezos recalls his early entrepreneurial days
  
  
  

  Inspired by classic stories

  Three key professional aspects of office design in 2025

  • Flexibility and modularity : Promote the design of movable and combinable wooden desks and chairs and partitions to support team collaboration, personal focus and hybrid working modes to maximize the use of space.

  • Sustainability and Health : Extensive use of recycled wood, FSC-certified wood, and low-VOC paint, combined with plant walls, natural light, and biophilic design, create a healthy, low-carbon, and healing office environment that responds to ESG and employee well-being needs.

  • Technology and personalization : We introduce technologies such as smart desks, wireless charging, and AI-controlled lighting and air quality to create a highly personalized and efficient work experience, so that every employee can have their own exclusive space.

  Timber-Work: The link between classic and future

  In 2025, Timber-Work not only represents natural aesthetics and warm atmosphere, but also symbolizes corporate sustainability, creativity and high quality. From Ogilvy's brand space to Amazon's door panel table,

  Prove that office furniture is not just a tool, but also a concrete embodiment of corporate culture, values and ESG commitment.
  In the future, we will combine modularization, smart technology and circular economy to promote office space to become the best carrier for stimulating creativity, promoting health and practicing sustainable development.